Digitalization has revolutionized the way airline products and services are merchandised, marketed, and distributed. Today, airlines and travel agencies have improved tools to sell and distribute their products to tech-savvy consumers, delivering on the industry’s promise of a modern and personalized flight shopping experience.
Recent retailing agreements have given a new lease on life to the airfare clearinghouse. “The immediate impact of the deals is that it’s a flashing signal to the industry that airlines have finally reached an inflection point in how they distribute airfares and related products and services,” said Sean O’Neill, travel tech editor for Skift.