After taking a 52% hit in the first months of COVID, the business travel industry is experiencing an unprecedented surge. The Global Business Travel Association (GBTA) projects industry spending to reach 2019 levels by 2024. The corporate travel agency TripActions says it has already seen pre-pandemic levels of “hyper-growth” within the first three months of 2022.
A younger workforce, shaped by a “work from anywhere” plague, has new demands. Business as usual travel is being replaced by a more flexible, connected and sustainable experience. Think fewer 500+ person multi-day conventions and more 30-50 people gatherings with overnight stays.