Trevor Noah, world-renowned comedian and 2024 Grammy nominee for best comedy album, has taken on a new title: ‘chief tourism comedian for South Africa.’
In a new tourism campaign entitled “The Best of Us,” launched in partnership with the Tourism Business Council of South Africa (TBCSA) Thursday, Noah uses his unique brand of humor to tackle frequently asked questions about his homeland.
The campaign kicks off with Noah walking poolside at a holiday home with the iconic Table Mountain in the background as he addresses common misconceptions and queries, he often gets about South Africa. “How cold and snowy is your Christmas?” he jests, “Well, Tracy, unfortunately, we can’t afford snow in South Africa. Nah, I’m just playing. We’re in the southern hemisphere, which means when it’s freezing in Connecticut, it’s fantastic in Cape Town.”